WASHINGTON, Feb. 8, 2007 BET Foundation, Inc.
announced today the return of its notably successful health and fitness
competition, A Healthy BET Fitness Challenge. In its fourth year, the BET
Foundation along with sponsor General Mills and Honey Nut Cheerios offer a
fun opportunity for individuals to incorporate healthy nutrition and
fitness practices in their lives through this national fitness challenge.
This year's theme, "Building A New Legacy Of African-American Health" sets
the pace for the fourth annual fitness competition and encourages
individuals to dedicate themselves to healthier way of life.
    The national weight-loss and fitness competition launches during Black
History month, and will handsomely reward selected teams that meet their
objectives at the conclusion of the "challenge phase". "The BET Foundation
is excited to partner with renowned corporations General Mills and the
Hilton Head Health Institute, who are also committed to improving the
quality of health of African Americans," stated Lynda Dorman, Executive
Director of the BET Foundation, Inc. "And through the Foundation's creative
programs like our national fitness challenge, we continue to effectively
address as well as raise awareness to the various obesity-related health
issues that specifically plague the African-American community."
    Through February 26, interested persons can go to
http://www.ahealthybet.com to submit an online contest entry, including a
150- word essay and team photo. Four teams made up of eight finalists will
be chosen to participate in the fitness challenge phase following the entry
process, and will win an opportunity to participate in a special 7-day
fitness program at the exclusive award-winning Hilton Head Health Institute
in Hilton Head, South Carolina from March 11 - 18, where the finalists will
learn health and fitness tips through informational classes and fitness
programs.
    "We are honored to work with the BET Foundation to not only improve the
health and lives of African-American women, but lives of generations to
come," states Elizabeth Blaschko, Vice President of Guest and Program
Services. "We learn by example and hope to contribute to the education of
all who aspire to lead a healthier lifestyle."
    BET.com will also feature the national fitness contest online and host
a chat with Grammy Award-winning actor and rapper LL Cool J to discuss how
he made a "platinum" commitment to a better body and about his new fitness
book, "LL COOL J'S PLATINUM WORKOUT" co-written with his trainer, Dave
"Scooter" Honing. The team finalists will each receive a platinum prize
package including a copy of the rapper's New York Times best selling
fitness book; a 3-month gym membership and team trainer at their local gym;
and a year's supply of Honey Nut Cheerios. "General Mills is excited to
partner with the BET Foundation's Fitness Challenge for the fourth year in
a row," stated Katie Lay, Associate Marketing Manager, Honey Nut Cheerios.
"We're proud to be helping women take care of their own health."
    When the 2007 A Healthy BET Fitness Challenge concludes on June 8,
2007, the single team that meets their collective fitness goals will be the
grand prize winners of an all-expense paid trip to the 2007 BET AWARDS in
Los Angeles, including airfare and hotel; a special workout session with LL
Cool J and his fitness trainer, Dave "Scooter" Honing; and a $500 cash
reward.
    ABOUT BET FOUNDATION
    The BET Foundation is a non-profit organization created to raise public
awareness to the numerous health-related challenges within African-American
communities. Established in 2003, the Foundation takes a pioneering step in
addressing one of the leading behavioral-attributed health concerns among
African-American women and families, obesity-related health concerns.
Through specifically-tailored initiatives and targeted campaigns, the BET
Foundation aims to insure that African Americans live longer and healthier
lives. The BET Foundation includes public service announcements (PSAs);
targeted programming segments; seminars and health forums; health brochure
materials; a dedicated toll-free hotline and website; and a nationwide
Healthy BET Fitness Challenge contest to provide the tools and knowledge
necessary for communities to develop long lasting healthy lifestyle habits.
For more information, please visit http://www.ahealthybet.com.
    ABOUT GENERAL MILLS
    General Mills, with annual net sales of $10.8 billion, is a leading
global manufacturer and marketer of consumer food products. Its global
brand portfolio includes Betty Crocker, Pillsbury, Green Giant,
Haagen-Dazs, Old El Paso and more. It also has more than 100 U.S. consumer
brands, more than 30 of which generate annual retail sales in excess of
$100 million. General Mills is also a leading supplier of baking and other
food products to foodservice and commercial baking industries.
 

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